08 / 08 — Gisou · Campaign · Social
Hair-first beauty, styled for the feed — warm, glossy, made to move.
Styling for a beauty house built on social: looks that read in a thumbnail and hold up in motion, where the product stays the hero and the wardrobe frames it.
A lighter, brighter register at the close of the book — proof the same eye scales from dark editorial to full-gloss social.
On Instagram — Gisou